WE ARE ONE
South Africa’s first colour festival
creates “colour festival phenomenon”
In March and April this year tens of thousands of colour-crazy revellers covered Cape Town and Johannesburg in a kaleidoscope of green, orange, pink, yellow and blue at the original WE ARE ONE Colour Festivals.
When it launched, WE ARE ONE was the first electronic dance music (EDM) event based on a colour powder festival concept to launch in South Africa. As the first festival of its kind in the country, WE ARE ONE attracted sell-out crowds in Cape Town and Johannesburg.
It also set in motion a “colour festival phenomenon” that has seen several ‘copycat’ versions of the original WE ARE ONE colour festival crop up in cities around the country as promoters jump on the colour powder bandwagon after seeing the success WE ARE ONE generated.
The public has taken notice of this as questions are asked online and in social media about why there are so many different colour festivals that seem so similar. As the company responsible for putting on WE ARE ONE, award-winning Seed Experiences wants to set the record straight.
“We don't claim to be the first colour festival ever and the concept of a non-religious colour festival is no longer new and many are held around the world. But to be sure WE ARE ONE is South Africa's First Colour Festival of its kind and, as Seed Experiences, we remain committed to throwing successful colour festivals that are about music and people having a great time in the spirit of togetherness,” says Brian Little, Managing Director of Seed Experiences.
Despite other versions of the first WE ARE ONE Colour Festival popping up, Seed Experiences is confident that both existing fans and new colour-party revellers will support the country’s first EDM colour festival. “Like all of Seed Experiences events WE ARE ONE set the standards in South Africa. People who attend WE ARE ONE know they are part of the first festival in the country and they know they can expect a world-class event, the best line-up, and an overall amazing experience. This is clear from our sell-out events in March and April,” adds Brian.
Seed Experiences will be announcing the new venues and dates for the summer WE ARE ONE Colour Festivals very soon. The official announcements will be made on the Facebook pages and to media in the coming days.
If it doesn’t say WE ARE ONE, it’s not South Africa’s First Colour Festival music and party event!
Links
Facebook: WE ARE ONE Cape Town
Facebook: WE ARE ONE Johannesburg
https://www.facebook.com/
Twitter: @WEAREONESA http://twitter.com/WeAreOneSA
Seed Experiences is the award-winning agency behind South Africa’s top festivals such as Rocking the Daisies, Sowing the Seeds, Vodacom In the City and the We Are One Colour Festival. The company also produces 5Gum’s exclusive events as well as the digital industry’s Bookmarks Awards; and will be hosting the Vic Falls Carnival in Zimbabwe this New Year’s Eve.
Accolades include: Winner – Climate Change Leadership Award in the Small to Medium Business Category (2009 and 2010); Winner – Eco-Logic Award for Climate Change (2011); Finalist – Eco-Logic Award in Transport (2011); Finalist – Mail and Guardian Future Greening Awards (2012); Finalist in the Bookmarks Awards (2012); nominated in the ‘Best Music Festival’ category for the MK Awards (2012); awarded the Highly Commended A Greener Festival Award (2012); Winner – Eco-logic Awards in Transport (2012) and Winner – Eco-logic Awards in Recycling (2012).
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